Costco Entering Craft Brew Beer Battle
There's an article over at Advertising Age detailing an interesting development in the craft brew beer market - Costco, one of the top warehouse club stores (along with Sam's Club and BJ's), will start offering it's own private label (Kirkland Signature) line of craft brews. Their three initial offerings will be:
- Kirkland Signature Hefeweizen Handcrafted Beer
- Kirkland Signature Amber Ale Handcrafted Beer
- Kirkland Signature Pale Ale Handcrafted Beer
Gordon Biersch, the same company that brews private-label beers for Trader Joe's, will do the brewing.
The main question asked is who will it affect most? The sub-premium brands (i.e. Busch) or the more premium brands (i.e. Sam Adams). My gut tells me the premium brands may feel the pinch more because they run smaller batches and would tend to feel any shifts in consumer demand more than a large company like AB, who has the revenues to more easily absorb it and can create more of their own craft brews to help combat it.
Head over to the Advertising Age site to read the full article.
By John on
January 31, 2008 @ 6 PM with 1 Comments
Comments (1):
Kirkland Beer huh? Well, most of the Costco branded stuff is usually pretty good quality and Gordon Biersch isn't half-bad. If this price is right it's worth a try....now if this were Sam's Club beer....well, I might be a little more leery.
Posted by
Dave on May 7, 2008
@ 5 PM
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